By Keira Trethowan
With the rock genre in dire need of an injection of invention and creativity, I pity the bands still frantically waiting at the rear of the approval queue with something different to offer. One such group are Losers, and with ‘How to Ruin Other People’s Futures’ they certainly warrant a hasty queue jump in my estimations.
Opening with ‘I Never Got to Say Goodbye’ the album teases at being a synthesised 80s creation with a haunting backdrop of atmospheric timbre. Yes, this has been done before, but Losers are much more effortless in their attempt to recapture the former era. As the record progresses however, it’s obvious that the group are a lot more tactile in their writing skills, as less synth and more creatively unique assets are thrown into the mix. This leads for an album of well-fitting diversity that is as intriguing as it is beguiling.
One such inimitable track is ‘4 Months 2 Days’ which sounds like a game you’d play on a retro arcade machine, forever doing laps around your head and driving you to a state of sheer insanity with its electronically memorable veneer. On the other hand though, ‘Chainsaw’ lives up to its name and delivers a mechanical sound that will cause migraines aplenty with its harsh sounding demeanor and severe vocals. Serious accolades must be given to Losers for this level of experimental prowess that establishes ‘How to Ruin Other People’s Futures.’ Within a genre of stale and unappetising dishes, they’ve somehow managed to create something seemingly tasty that Nine Inch Nails would be proud of.
Lyrically however, the album is a bit of a head-case, delivering viscerally obscure images in its wake. It may leave you scratching your head from time-to-time, but I, for one, am a fan of this convention and will spend all the time in the world trying to work out what an “orange peel guillotine” is.
‘This Is a War’ is the album highlight and consists of a dramatic declaration of fierce and haunting sounds that belong on a film soundtrack. This theatrical and punchy convention works well for the group as it demonstrates the passion and intensity that they so evidently pour into their music. Yet with the remainder of the album sounding like an experiment, nothing else even comes close to this calibre of ethereal magic. This is a sound that works well for them, and I hope it’s something that they endeavour to construct more of in the future.
‘How to Ruin Other People’s Futures’ is swamped in layer after layer of creativity, resulting in a waterlogged state of amusement. It may not be album of the year; it may not even make it to my iPod; yet it’s something that I recommend you test out. The experimental elements will impress you regardless of whether or not you feel that the album is mismatched.