By Jay Vilarrubi-Smith
It has today been announced that Surfing Magazine, which has been producing a monthly magazine since 1964, is to stop printing.
It will instead merge with Surfer Magazine, in a move which has fairly large implications to the surf media industry.
It’s no secret that print media has been in a general decline in most industries, amidst the digital boom, and it seems that the surf industry is not immune.
The ability for consumers to have the latest pictures, videos and interviews at a click of the button puts pressure on the magazines to offer a product which convinces people to spend their cash.
It’s now down to the remaining surf magazines to buck the current trend and convince people to buy their product.
If not, we could well be seeing more famous publications cease printing.