Omar Rudberg | Say Now
SWG3, Glasgow
2nd February 2025
Photography by Uchechi Adeboye (@byuchechi)


Uchechi Adeboye
My name is Uchechi, and I am a 21 year old law student from the north of Scotland. Outside of my studies, I am a avid concert goer and music enthusiast. Photography has also been my passion for as long as I can remember, so getting to combine my two passions through concert photography has been great. When I’m not with my camera or typing with my keyboard, I am enjoying nature with my friends.
Omar Rudberg proves he’s the pop star to watch as he takes to SWG3, Glasgow with help from Say Now
Pop stars are back! I had the pleasure of seeing Omar Rudberg on the opening night of his European tour at SWG3, and it was nothing short of electric. The show was opened by the upcoming girl group Say Now. Say Now were the perfect opener for Omar with them setting the scene with their choreography and amazing style.

When Omar stepped out onto the stage, the first thing that stood out to me was the styling (styled by @paul_edwardss) and the plated vest. The lighting was just as impeccable, and elevated the performance without overshadowing the music and Omar himself.
His vocals somehow sounded even better live than on the studio recordings, with ‘I’m Not a Boy’ being a personal standout. He delivered every note with emotion, proving that he’s not just a performer but a true artist. I loved his pop hits but I was caught off guard by how good his ballads were.
One of the best things from the entire night was the choreography; he and his dancers brought an energy that we’ve been craving from male pop stars, and it was unforgettable. He showed up and showed out and didn’t come to play.
Rudberg is the definition of a triple threat. Singing, dancing, acting; he’s a versatile powerhouse and clearly destined for stardom. This tour feels like the beginning of something much bigger, and I can’t wait to see him break into the international mainstream.
Check out the gallery below:











Photography by Uchechi Adeboye (@byuchechi)
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