The alt-pop/indie newcomer Low Girl has recently released her new single ‘Big Now’. Since his release into the wild it has found itself being supported by Jack Saunders (BBC Radio 1), BBC Introducing, BBC 6 Music and Radio X. It’s safe to say the debut single is causing quite a stir.
‘Big Now’ starts with a fuzzy, whirling synth that slowly envelopes into an anthemic, chorus driven indie-pop soiree. Soft, nonchalant vocals lead the way whilst the music dances around in the backdrop. It’s a an incredibly contagious track that sits on your mind all day. An earworm in every sense.
The track targets apathy directly, especially in regards to the current climate crisis this world faces. There may be an upbeat atmosphere around ‘Big Now’ but it shines a light on a crisis that affects us all.
Speaking on the track Low Girl says: “Above all, this song is a plea to be heard and understood. It’s about destroying the planet for wealth that you don’t take to your grave. And it’s to remind myself to fight apathy whenever I feel it stirring inside me.”
‘Big Now’ is taken from the forthcoming EP that is expected to drop April 30th.
Fight apathy and listen to ‘Big Now’ here: